When we take over the marketing of a property, our first step is to analyse its “core”, i.e. we analyse the actual situation, identify the strengths and weaknesses, define the occupier – target groups and then use this information to develop a distinctive product and its market positioning.
Subsequently we begin the conversion planning and draft optimisation together with the owner and architects. At the same time we develop a marketing strategy consisting of more than the usual insertion of property adverts or display of a classic agency sign, because only a well thought-out interplay of all communication techniques will generate the required level of awareness from potential occupiers.
